Dog Talk: 7 Tips for Creating the Best “Adopt Me” Message

Sadly, many pets rescued during the pandemic are now abandoned. If you have found such a lost animal, it can be very difficult to take it to a shelter because many are full. As such, the best option is to try doing it yourself.

Here are some tips to help you create a professional-looking ensemble that will maximize attention and use.

Wash, brush and accessorize

A clean pet with a cute bow or bandana, or playing with a colorful feather if it’s a cat, will instantly catch the eye.

Go there for cuuute!

Take a sharp photo that focuses on the face. We’re looking for a lot of personality, so eyes really matter. Also, you don’t want a peeling paint wall or other off-putting background. Use a nice backdrop, take a few test shots first and get ready to crop. When you’re done, has a nice counter that will analyze your photo.

Videos work too

If the dog is playful, take a short 10-15 second photo of the dog playing, laughing, or interacting with a human or other pet. If they can do a trick, capture it!

Tag, tag, tag

If you’re lucky, people will forward your photo and video, but the accompanying text might be missing. It is therefore important that everyone has your name and contact on it. Also add a date. For example, “Barker is looking for a house! PJ Grace at 010xxxxxxx. 1June22”

Add background shading

Adopters should know the animal’s age, sex, health, temperament and special needs. Recording vaccination and sterilization status is an absolute must. It is also useful to add a few lines about the dog’s personality. Writing about the rescue is a double-edged sword: it may elicit pity votes, but readers may also think the dog is difficult. So use your discretion.

Ask for shares

Post on as many social media as possible and ask your friends to share for you. The more eyes, the more likely you are to find a good home.

Have a backup lifeguard

In case you are lucky and find an adopter immediately, have a rescuer on standby to take on disappointed adopters. With a bit of luck, you can help a second dog find a home.