A new candle brand in Manchester is creating candles inspired by dog breeds and their personalities, so dog owners can buy a candle to represent their own pet.
‘Good Girl’ launched its first batch of candles in April this year, with scents specially chosen to match the individual characteristics of each breed.
The Mancunian dog lover and founder of the brand is Alana Mustill, 29. She was inspired by her dachshund, Bow, to create something that dog lovers will appreciate and help appreciate their own breeds.
Alana said: “As a sausage dog owner, I get a lot of gifts with sausage dogs, so I wanted to make a more ‘adult’ gift for dog lovers.”
Alana is actually a full-time digital PR manager, but still manages to create candles inspired by her dog as a side hustle at her home in Ancoats, Manchester.
The “Good Girl” candles, which are named after Bow, feature a breed of dog with a signature scent to match their personality, and a tag with custom words to match the breed’s characteristics.
Their Frenchie candle is a best seller, labeled affectionate, smart, easygoing and playful. While the German Shepherd is labeled curious, loyal, courageous, confident, and alert.
Alana got a lot of love for her unique candles. She’s even had clients who don’t own a dog.
She said: “I’ve had people who don’t have a dog yet, but these are their first steps to getting one. If someone mentions a breed that we don’t have then when we post more I try to include those breeds.
“It was difficult at first because there was a lot of trial and error and trying different scents. We wanted to match the scent according to the characteristics of the dog. For example pastoral dogs that were used to guard livestock, we opted for a rosemary scent that smells a bit like fresh grass.
Alana wanted to make dog-friendly, dog-inspired candles using essential oils deemed safe for dogs.
“I use paraben-free scented oils so they have fewer harmful chemicals. I have chosen essential oils deemed safe for dogs, but one day I aim to use 100% essential oils .
“I pour them myself and design the labels and try to make sure everything is sourced from the UK and from local businesses.
“I also try to perpetuate it by offering candle refills. I have regular customers who have refills, otherwise it’s such a waste to throw the glass away when they’re done.
It’s not just for her dog-loving customers that she creates candles. In the pipes, Alana is planning a candle rescue to donate her sales to Manchester Dogs Trust.
“The tag color will be blue as a sign of hope, and it could be a lavender scent which is a calm and relaxing smell.”
‘Good Girl’ candles are only for sale on their site here.